about hidaya
Welcome to Hidaya By Marwa, where we design innovative solutions to make faith an effortless part of your daily life. Our signature product, the Sotrah, is a lightweight and compact prayer outfit thoughtfully designed for Muslim women who value both convenience and modesty.
founded in 2025
Hidaya was founded by Marwa Abdelhaleem, a passionate traveler and always on the go, who sought to solve a personal challenge: finding a practical and space-saving way to carry a prayer outfit while on the move.
Marwa Abdelhaleem
The Sotrah Story
As a Muslim woman with a passion for travel, I’ve often faced the same dilemma: How do I stay true to my daily prayers without compromising on space and convenience? One trip, in particular, stands out. My suitcase was already bursting at the seams, and yet, I had to find room for my prayer outfit. I remember standing there, frustrated, wondering, “Why isn’t there a better way?” That single question sparked an idea that would change everything.
Introducing Sotrah—a portable prayer outfit designed specifically for the modern Muslim woman. Compact, lightweight, and thoughtfully crafted, Sotrah makes it easier than ever to maintain your prayers no matter where life takes you. Whether you’re rushing through a busy airport, praying in a serene park, or carving out a moment of quiet at work, Sotrah seamlessly adapts to your lifestyle.
The process couldn’t be simpler: make your wudu, slip on the Sotrah, and, when you’re done, pack it back into its attached pouch. It’s modesty reimagined—a practical yet elegant solution inspired by my own struggles and designed with you in mind.
Sotrah isn’t just a product; it’s a companion for your spiritual journey, wherever it may lead. With Sotrah, prayer becomes effortless, accessible, and part of your everyday rhythm. It’s on-the-move modesty every Muslim woman deserves.
